4 advantages of private labeling your jewelry brand
If you want to know how to start a jewelry brand without the hefty expenses of renting space, managing employee payrolls, and investing in heavy machinery, we can reassure you that private label jewelry is the way to go!
As consumers buy more online and become more conscious when comparing products, both jewelry retailers and e-commerce brands must be more strategic about what choices they will offer in the marketplace and also display quality items that’ll compete with fancier brand names.
Private labeling is an excellent method to set your brand apart and boost your revenue. In this blog, we will explain some of the main advantages private label jewelry manufacturers can offer to your business in case you want to jump-start your own private label of fine jewelry products.
What is private label branding in jewelry?
A private label jewelry manufacturer is a company that makes jewelry on behalf of a partner business — typically emerging jewelry designers wanting to venture online or a retailer who wants jewelry products labeled and packaged as their own custom brand name.
Here are some benefits of having your own private label jewelry brand:
1. Introducing new & exclusive products to your customers
When you are thinking about becoming a player in this highly competitive industry, you must think about pushing out originally designed quality products.
Millennial & Gen-Z consumers are always looking for stunning products that’ll suit their stylish clothes, and not everyone from that group can afford to buy from big-name luxury jewelry brands.
By working together with us, Jeweler Vision can design & manufacture jewelry models that will be inspired by your very own brand story, to meet the demand of your customers. We can even go as far as expanding your product catalog to present an entire custom-made jewelry collection that will have your logo on it.
2. Reducing your operating costs
This is the biggest advantage I would say really from a B2B perspective.
To have your jewelry manufactured and looking for a place to display in order to sell it can be quite a hectic financial ride for the average artistic-minded jewelry designer. Even a simple booth in a mall can cost hundreds if not thousands of dollars monthly, and you still have to test the market to create the necessary buzz around your products.
A reliable private label jewelry manufacturing company will carry the production in accordance with your customer’s requirements. This way, you will create only what’s really in demand, to avoid unnecessary inventory stocking. Not to mention the shipping costs, so if your manufacturer provides that service as well, you are cutting down operating expenses already!
3. Complete control and quality assurance
Private labeling means complete control over product specs such as design, pricing, size, packaging and distribution.
Jewelry retailers and growing e-shop brands have the liberty to develop and fulfill innovative designs to improve the market share beyond national brands. With us, you always have full access to each phase of production to ensure a completely transparent supply system.
Also, anything we design for your brand, you will always have full design confidentiality with an officially-signed NDA agreement because we highly value your intellectual property and vow to protect it at all costs.
The greatest advantage is being able to lead with something quite innovative that even national brands desperately lack these days! For instance, in the US jewelry trade, there is a huge call for more diversity and creative novelty in product design departments.
Last but not least, let’s all agree that outsourcing your design in China completely objects to the values addressed in this segment concerning control and quality.
4. Establishing customer loyalty
Present-day consumers opt for locally-produced jewelry items, and if your in-house brand of jewelry catches their attention, you better bet they’d want to come back for more!
Jewelry has a strong word-of-mouth effect on people, and if your jewelry items become known to be exclusively sold by you, the ball will be in your court at that point. A private label jewelry collection is a unique playing card you can use against your competitors — one that echoes your brand's unique personality to the general consumer market in a more sensible way.
We hope the tips we’ve shared here above served purpose in exchange of your valuable time!
At Jeweler Vision, our focus is helping emerging jewelry brands reach their truest potential by vertically-integrating the entire product development process from creative design sketching to quality manufactured and privately labeled jewelry — carefully engraved with your very own brand logo.
Need private labeling? Perfect, because we’ve got you covered!